Is Mazda a Luxury Brand?
Is Mazda a Luxury Brand?
Compared to industry juggernauts like Honda and Toyota, Mazda is tiny. Offsetting its size disparity, this scrappy automotive upstart from Hiroshima, Japan cultivates a more upscale image than its major domestic rivals. But is it a luxury brand? Masahiro Moro, now the chairman and CEO of Mazda North American Operations, explained their vehicles do tend… more
Compared to industry juggernauts like Honda and Toyota, Mazda is tiny. Offsetting its size disparity, this scrappy automotive upstart from Hiroshima, Japan cultivates a more upscale image than its major domestic rivals. But is it a luxury brand? Masahiro Moro, now the chairman and CEO of Mazda North American Operations, explained their vehicles do tend… more
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